Moshulu is a vibrant fun brand that wanted to build a first-class e-commerce platform. This is my first Magento 2 build and meant rediscovering Magento and creating an architecture and brand experience on a completely new platform. The client wanted a user-centric approach to the experience where the voice of the brand could talk to its customers. We developed a bespoke WordPress, Magento integration to do this which places products right at the heart of the blog content. I ran user story mapping workshops, created information architecture and wireframe sketches to kick start this project and along with the in house team I designed the responsive templates and component libraries.