Creative Direction, App Design and User Experiencer

The Rugby Football Union asked us to create a unique fan focused experience for their supporters. This app was on of the first ever truly live experiences for fans with real time data, news and images as the match happened. It set the bench-march for many apps which followed. I pitched this design as a working prototype which truly impressed the RFU and won us the business.

Sadly the app is no longer live but it was certainly a landmark app at the time.

The interface may be dated now but the concepts still hold try and are standard in many apps today.

Live match coverage as it happens with the ability to scroll back and forward in time.