5. User testing
Understanding how users are navigating and interacting with your site is key to decision making when adding enhancements to your product. There are many tools available which can help you to understand usage patterns, click rates, and customer influences.
We would suggest carefully researching these tools and planning how you can experiment with different user interactions to improve your conversion rate, dwell time, bounce rate, or any other metric that you report on.
Look at creating A/B tests, calls to action (CTAs), and landing pages and see how they affect your conversion. We have included some of these tools in a review of software that we’ve been considering and implementing to streamline our processes.
Start with the checkout funnel. This can seem like the most daunting and potentially dangerous part of your site to change but it can give the best returns. Even small changes like reassurance text on free returns can have a big impact on conversion.